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On the Mark Strategies uses a proprietary trademarked process to help build lasting brands


Dallas, Texas, Sep 17, 2018 – Financial institutions are looking at growth and success in new ways. As they continue to recognize the value of strong brand, more and more banks and credit unions are looking to create brands that truly differentiate them in their marketplaces. On the Mark Strategies has developed unique, trademarked approach to help financial institutions create a new brand identity.


The Brand Wayfinder™
The Brand Wayfinder™ was developed to ensure the success of financial institutions. This trademarked formula helps create a strong brand that together with a vision helps them stand out in their markets.


The purpose of the Brand Wayfinder™ is to help financial institutions define who they are what makes them different. It guides executive teams through a process which helps them define their target demographics, brand mission and vision, how they want consumers to perceive them and sometimes even a new name. The Brand Wayfinder™ method focuses bank and credit union leadership teams and forces them to answer difficult questions necessary to define a truly differentiating brand.


Financial institutions who take advantage of this effective method will experience long-term growth with a brand that stands out the saturated financial services industry.


The steps involved in the Brand Wayfinder™ method are easy to follow, and the experts at On the Mark Strategies will partner with clients to make this time of change come about with ease. The experts do the necessary research and guide the financial institution’s leadership team create their brand strategy. The process also involves assessment of visuals to support the brand and training to create staff buy-in to the brand. Helping employees understand the new brand or name and see its importance furthers the credit union or bank’s chances of success.


On the Mark Strategies is committed to helping financial institutions become the best they can be. Contact them today to take advantage of the Brand Wayfinder™ method. You’ll be glad you did.


About On The Mark Strategies
On The Mark Strategies is a team of trailblazers guiding financial institutions in the areas of speaking, branding, strategic planning and marketing services. Technically, they are a consulting firm, but their clients prefer to think of them as trail guides. Their experience as former credit union employees, combined with the customized programs they create in-house, enable them to lead financial institutions through the great unknown. On The Mark Strategies stands ready to guide financial institutions looking to chart a new course or navigating their current path.