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A tag is a short snippet of the code that organizations take from third party vendors to implement on their site mainly for digital marketing and collecting data for analytics. Tag is a type of tool that makes sure the organization gets the data it needs. Companies rely on many digital marketing technologies so as to match their customers’ expectations. Unifying and managing these digital marketing technologies to manage the consumer data is a challenging task. A tag management system is a SaaS based solution that helps the organization to simplify the processes of how the various web based technologies are installed, used, and managed.

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Tag management systems not only help enterprises to easily deploy the right code at the right time on right web pages, but also help them to share and collect data to provide a cohesive user experience. For example, when the end users search online for a hat, a typical tag management system will collect the search data and provide that data to various analytics programs so as to track the demand for the particular product. This data will help the companies to know what customers want and also allow the customers to reach out to suitable vendors and improve their shopping experience.

The global tag management systems tools market can be segmented based on component, enterprise size, industry vertical, and region. In terms of component, the tag management systems tools market can be classified into solutions and services. Solutions are further segmented into private cloud, public cloud, and hybrid. Services segment is further bifurcated into installation, implementation & integration, consulting, and maintenance services. Based on enterprise size, the market can be divided into large enterprises and small & medium size enterprises. Large enterprises is estimated to hold the maximum share throughout the forecast period. On the basis of industry vertical, the tag management systems tools market is segmented into manufacturing, healthcare, retail, government, IT & Telecom, education, media and entertainment, Banking, Financial Services, and Insurance (BFSI), hospitality, and others.

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By region, the global tag management systems tools market can be segmented into North America, South America, Europe, Asia Pacific (APAC), and Middle East & Africa (MEA). North America is estimated to account for the maximum share of the global tag management systems tools market, followed by Europe. Growth of the market in North America is majorly supported by Canada and the U.S., attributed to the presence of leading players in these countries. The tag management systems tools market in Europe is estimated to grow at a significant rate due to high rate of adoption of advanced technologies by leading players in this region.