Select Page

Aarkstore Enterprise announced latest Market Research Report Titled “Boohoo: How a market stall became an international fashion empire”

Although Boohoo has been on the online fashion retail scene since 2006, the company has stood out for its exponential growth in recent years, which has seen it become an international fashion empire. This case study explores the key ways the company has fueled such strong growth, from its streamlined supply chain, to its mastery at digital marketing. Although challenges lie ahead in the competitive online retail market, the future remains bright for Boohoo, which currently shows no signs of slowing down.

Key Highlights

– In 2006, Mahmood Kamani and Carol Kane co-founded Boohoo, 12 years later the company is worth a staggering 2.3bn ($2.9bn). The company has benefited from the rise of the online retail market and the consumer demand for fast and affordable fashion, which has proved to be a recipe for success in todays competitive market.
– In the world of fast fashion, bringing on trend products to market within the shortest possible time is crucial and has been a key factor in driving the growth of Boohoo. A short and lean supply chain has helped drive Boohoos swift sales growth, catering to the consumer appetite for immediacy and leaving other retailers in the dust.
– Perhaps the most crucial factor in spurring the success of Boohoo has been its marketing strategy, which focuses particularly on social media. In addition to its own hefty social media following, Boohoo made the prudent decision to get celebrities and influencers with large social media followings on board to endorse its products, allowing the company to further broaden its reach.


– Examines the strong growth of Boohoo in the online fashion retail market
– Looks at the benefits of the companys supply chain
– Assesses the power of social media marketing
– Analyzes the ways the company engages with Millennial and Generation X consumers
– Examines potential challenges that lie ahead

Reasons to buy

– How is Boohoo growing so quickly?
– How does the company benefit from its supply chain?
– What impact has social media marketing had?
– How does the company interact with its target audience?
– What could potentially threaten the companys growth in the future?

Related Reports:
AS Silvano Fashion Group – Company Profile and Financial Analysis
Global Fashion Chandelier Market Research Report 2016
Global Fashion Duty Free Retailing, 2017-2022: Market and Category Expenditure and Forecasts, Trends, and Competitive Landscape
Ethical Fashion: Why and How can the Fashion Industry Close its Elusive Loop?
Global Fashion Clothing Industry Market Research Report
Global Fashion Clothing Industry Market Research Report
Global Licensing Trends in Adult Fashion
New Concepts in Fashion Retailing

Contact Details:
Aarkstore Enterprise
Phone: +91 – 22 2756 4963
24/7 Online Support: +91 9987295242
Our website:
Our blog: