Heat stable flavors are flavors that do not degenerate their structure and remain steady at high temperatures. Heat stable flavors are ideal to be used in bakery applications and also remain a preferred choice for other applications, such as processed food, beverage dairy and confectionary, among others. As heat stable flavors are able to withstand the heat which is released during the baking process, the final product creates an outstanding taste experience. Heat stable flavors also help to protect the final product against oxidation. Even after a long period of storage, heat stable flavors remain heat resistant and heat stable. They also provide added functionality for savory products, even those challenged with low sodium content, low-fat content as well as low-calorie content. The best thing about heat stable flavors is that these flavors can be easily whisked out with the help of other dry ingredients.
Reasons for Covering this Title
Problems associated with biotech flavors or natural flavors which are not heat stable is their lower shelf-life as well as stability and reaction issues affiliated with these flavours. However, this is not the case with heat stable flavors which are spray dried. Increased shelf-life and stability of heat stable flavors prevents the flavor from interacting with other elements in the product. On the other hand, improved heat and oxidative resistance protects the flavor from processing heat, reducing volatility/ evaporation of molecules and protects the flavor from the degradation caused by air and other contaminants.
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The consumer buying behavior has transformed substantially in the recent years. This can primarily be attributed to increasing disposable income and rising consumption of healthy foods. As a result, consumer demand across the globe for specialized baked products has been growing substantially in the recent past, resulting in new product offerings during this period. Also, demand for food products that offer additional benefits is increasing at a rapid pace, especially in Japan. This can be attributed to increasing consumer awareness and rising consumer spending on food and beverages. For instance, international and local companies in their respective geographies are focusing on the development of encapsulated heat stable flavor solutions, offering increased shelf-life and long-lasting flavours to products.
Global Heat Stable Flavor Market: Key Players
Some of the key players operating in the global heat stable flavor market are Symrise AG, Archer Daniels Midland Company, International Flavours & Fragrances, Inc, Sensient Technologies Corporation, FONA International, Inc., Ingredion Incorporated, FrieslandCampina Kievit GmbH, Tate & Lyle PLC, Mane SA, Robertet SA, T.Hasegawa Co.,Ltd. and Synthite Industries Ltd., among others.
As the European market dominates the bakery industry, the usage of heat stable flavors is also expected to be highest in Europe.
Opportunities for Market Participants
Globally, companies are investing more on bringing advancements in the spray drying flavor technology to enhance their production capacity as well as product portfolio. Therefore, technological advancements in heat stable flavor production is a key driving factor for heat stable flavor market. Big heat stable flavor manufacturing companies are implementing advanced technologies to produce high quality, good-for-health flavors that are able to cater to changing preferences of customers. These advanced technologies protect flavors against deterioration. For instance, Frutarom Switzerland Ltd., which is a flavor company, uses various innovative technologies, such as Durarome, that protect flavors from oxidation and also help in preserving freshness.
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Global Heat Stable Flavor Market: Key Developments
In June 2017, Symrise AG opened a creative center in Mumbai, India, to expand its presence in the country. This investment is expected to aid the company in co-developing fragrances, heat stable flavors and cosmetic ingredients
In May 2016, Givaudan SA became the first global flavor manufacturer to open a new laboratory and office facility in Pakistan so that the people of Pakistan get access to its products, locally. The company’s objective is to spread its heat stable flavor application services to all the business sectors and rural regions of Asia Pacific
In March 2017, Firmenish S.A initiated the construction of its new manufacturing facility for flavors in Zhangjiagang, China. This new plant will enable the company to operate throughout Asia Pacific region and provide superior services to its customers
In July 2014, Archer Daniels Midland Company acquired Wild Flavours, which is a producer of flavors and heat stable flavors, to expand its business in heat stable flavors. Recently, Wild flavors launched SavorCrave, a heat stable flavor with an aim to enhance its product portfolio