Feminine hygiene products market is expected to show a significant growth during the forecast period which attributes to the rise of disposable income per capita of many countries and changes in the lifestyle among the population globally, rise in awareness about female health and hygiene and an emergence of economic feminine hygiene products are the factors which are boosting the demand for feminine hygiene products. However, reports of women suffering with allergies and infections caused by the materials used in the manufacturing of feminine hygiene products which are leading to the product recalls are the few factors that are hindering the growth of the revenue of feminine hygiene products market.

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The global feminine hygiene products market is segmented on the basis of product, distribution channel, and geographical regions.

Based on the product, the global feminine hygiene products market is segmented as:
Sanitary Pads
Tampons
Internal Cleansers and Sprays
Panty liners and Shields
Disposable Razors and Blades

Based on the distribution channels, the global feminine hygiene products market is segmented as:
Supermarkets
Drug stores
Pharmacies
Beauty Stores

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Factors such as rise in usage of user-friendly feminine products such as reusable menstrual cups and pads, introducing of Bluetooth compatible and diagnostic tampons among middle-class consumers, use of chlorine-free cellulose and bio-degradable bio-plastic materials are enhancing the growth of the feminine hygiene products market. Several initiatives taken by the vendors by targeting women such as to educate them about the benefits by using the feminine hygiene products in order to improve the health and well-being of women. Initiatives taken by the majority of the governments in Asian countries to encourage woman hygiene such as in India, Total Sanitation Campaign (TSC) (1986) was introduced to promote hygiene and facilities of women sanitary health, and to construct toilets in schools. In 2015, UNICEF’s WASH program (Water, Sanitation, and Hygiene) was introduced to improve the hygiene conditions in rural regions.

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Geographically, the feminine hygiene products market is segmented into five regions, North America, Latin America, Middle East & Africa Europe and Asia-Pacific. Asia-Pacific is the largest market owing to large pool of population, rise in per capita income, increase in the number of working women, and rise in health awareness among women. India, China and Japan, are dominating the feminine hygiene products market in Asia-Pacific region. Rising awareness and easy availability of the feminine hygiene products is contributing the development of the feminine hygiene products market in the Middle East and Africa. North America and Europe is also having significant owing to the increase in demand for the innovative products like internal cleaners, sprays and tampons.

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Some of the players in feminine hygiene products market are Kimberly-Clark Corporation (U.S.), Prestige Brands (U.S.), Edgewell Personal Care (U.S.), Procter & Gamble (U.S.), Lil-Lets Group Ltd. (UK), Unicharm Corporation (Japan), Glenmark Pharmaceuticals (India), and Hengan International Group Co. Ltd. (China)

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