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Ashapura Intimates Fashion Ltd, one of the largest manufacturers of relax wear in the world announced ‘TRICCI’, a whole new range for men, boys and toddlers. The product range has night wear, T-Shirts, Lowers, Casual Wear, etc. ‘TRICCI’ captures the essence of the inner souls of this segment and the brand reflects the style statement; lifestyle and attitude of the jetsetters who like to have fun and are always up for the extraordinary in life. The price of the new segment starts from Rs. 299 to Rs. 2500.
The new range is available all across the country at company’s retail outlets and MBOs where company’s another brand, ‘Valentine’ products are available.
With the phenomenal success that the company has received in its flagship “Valentine” brand, which has primarily focused on the women category, the company has taken a bold step to enter into the USD 25+Bn Menswear market in India with a new focused brand.
Talking about ‘TRICCI’, Mr. Harshad Thakkar, chairman of AIFL commented: “Over the past decade, Ashapura Intimates Fashion Ltd. Has emerged as the pioneer of loungewear & sleep wear in India through its brand Valentine. TRICCI was ideated to bring a dedicated brand for menswear and boys wear in India. The brand will ensure superior quality and fashionable styles to meet the evolving tastes of today’s men and boys. The same distribution network along with new additional distributors focused on Men’s category would be used to offer this new segment of apparels, which we are confident, will improve the company’s overall revenues and margins over a long term period. We are extremely excited about this new launch in the journey of our company.”