Insight Hybrid Vehicle Wins Japan Automotive Hall of Fame Car of the Year 2009-2010

Honda Motor Co., Ltd. announced that the Committee of Japan Automotive Hall of Fame had awarded its Car of the Year 2009-2010 to the Insight hybrid vehicle.

The NonProfit Organization cited the following three factors in conferring the award on the Insight:
1. The strategy of affordable pricing Honda used in marketing the hybrid Insight
2. The Insights balance of driving performance and environmental performance
3. The balance of performance and fuel economy at cruising and higher speeds offered by Integrated Motor Assist (IMA), Hondas original hybrid system

Designed to set the standard of compact cars for a new era, the Insight combines outstanding environmental performance based on Hondas original hybrid system with a fun, responsive driving and an efficient, versatile packaging. In addition, pricing starts at an affordable 1,890,000 yen.*

Enthusiastically received by customers, in April 2009 the Insight became the first hybrid vehicle to achieve the status of the best-selling automobile among new vehicle registrations in Japan in a calendar month.

* Manufacturers suggested retail price including consumption tax for the G-type.

About Honda

Honda Motor Co., Ltd. (TSE:7267/NYSE:HMC/LSE:HNDA.L) is one of the leading manufacturers of automobiles and power products and the largest manufacture of motorcycles in the world. Honda has always sought to provide genuine satisfaction to people worldwide. The result is more than 120 manufacturing facilities in 30 countries worldwide, producing a wide range of products, including motorcycles, ATVs, generators, marine engines, lawn and garden equipment and automobiles that bring the company into contact with over 19 million customers annually. For more information, please visit http://world.honda.com .

Source: JCN Newswire