Tata Communications, a leading provider of a new world of communications, today announced that India-based NDTV Convergence has chosen its LiveBroadcast service, a high-quality, flash-based streaming service, to broadcast three national channels in India — two news and one business — over the internet to a global audience.
The LiveBroadcast service is part of Tata Communications’ suite of content delivery network (CDN) services that are powered by BitGravity’s technology. LiveBroadcast will deliver the resources and scalability to support NDTV’s growing audience and their need for constant and dynamic flow of content, especially during peak times of news traffic.
By leveraging the LiveBroadcast service, NDTV can avoid the challenges and capital outlay of scaling infrastructure to deliver live video over the internet. Tata Communications’ solution eliminates the need to install equipment on NDTV’s premises, saving on infrastructure costs and allowing for maximum uptime and scalability when channels are added.
To deliver the service, Tata Communications receives live feeds from the satellite and streams the contents on NDTV’s website using the CDN platform. Kawaljit Singh Bedi, CTO of NDTV Convergence, said Tata Communications’ LiveBroadcast service offers a more cost-effective way to improve the quality and provide consistency of NDTV’s internet live broadcasts. “We found a specialised video delivery provider in Tata Communications. We receive superior quality, scale, and multiple delivery options that create new monetising opportunities for our content,” he added.
Added Kawaljit: “On May 16, 2009, India’s general election results day, NDTV.com served over 1.5 million live video streams. Tata Communications’ LiveBroadcast service handled the increased video requests without a hitch. The service is scalable and robust, and is what we need for handling breaking news stories and the corresponding spikes in traffic that occur several times throughout the year.”
“Our CDN solution is designed specifically for companies like NDTV that need to deliver video content to viewers over the internet in an efficient and cost-effective manner,” said Genius Wong, senior vice president, Global IP and VPN services for Tata Communications. “NDTV is truly an innovator and we look forward to the additional partnership opportunities, as they continue to explore new ways to deliver video content to customers using the internet.”
Forward-looking and cautionary statements
Certain words and statements in this release concerning Tata Communications and its prospects, and other statements, including those relating to Tata Communications’ expected financial position, business strategy, the future development of Tata Communications’ operations, and the general economy in India, are forward-looking statements. Such statements involve known and unknown risks, uncertainties and other factors, including financial, regulatory and environmental, as well as those relating to industry growth and trend projections, which may cause actual results, performance or achievements of Tata Communications, or industry results, to differ materially from those expressed or implied by such forward-looking statements. The important factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements include, among others, failure to increase the volume of traffic on Tata Communications’ network; failure to develop new products and services that meet customer demands and generate acceptable margins; failure to successfully complete commercial testing of new technology and information systems to support new products and services, including voice transmission services; failure to stabilize or reduce the rate of price compression on certain of the company’s communications services; failure to integrate strategic acquisitions and changes in government policies or regulations of India and, in particular, changes relating to the administration of Tata Communications’ industry; and, in general, the economic, business and credit conditions in India. Additional factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements, many of which are not in Tata Communications’ control, include, but are not limited to, those risk factors discussed in Tata Communications’ various filings with the United States Securities and Exchange Commission.
