Tata Mutual Fund has been ranked among the Top 5 Mutual Fund brands in the “Brand Equity Most Trusted Brands Survey 2009”.
At Tata Mutual Fund, every endeavour is targeted to achieve the highest standards of transparency with consistent performance. This award is a reflection of how the investors perceive Tata Mutual Fund. The award is a good measure of the trust that the investors place in the brand. Simultaneously it also poses the challenge to keep raising the bar and continue to satisfy the investors in every aspect.
The prestigious survey was conducted by AC Nielsen ORG-MARG with a sample size of 8,160 people from various socio-economic classes, age, income and geography (one metro, one class 1 town and one class 2 town in each zone). The interviews were conducted among chief wage earners, housewives, young adult males and females.
Also what’s noteworthy is the fact that Tata Mutual Fund found itself on this coveted list of “Brand Equity Most Trusted Brands” in 2006, 2007 and 2008 as well.
Mutual fund investments are subject to market risks. Please read the scheme information document carefully before investing. Past performance may or may not be sustained in future. Strictly for private circulation. This is not sales literature.
Standard disclaimers
Statutory details: Constitution: Tata Mutual Fund has been set up as a trust under the Indian Trust Act, 1882. Sponsors and Settlers: Tata Sons and Tata Investment Corporation. Investment Manager: Tata Asset Management. Trustee: Tata Trustee Company. Risk factors: Mutual Fund investments are subject to market risks. Please read the scheme information document carefully before investing.
ET Brand Equity Survey Methodology
The MTB survey conduced by Nielsen is the largest of its kind with a sample size of 8,160 respondents. 300 brands are evaluated on relatedness, perceived popularity, quality connotation, distinctiveness / uniqueness, value for money and repurchase intent. The sample consists of chief wage earners, housewives, young adult males and females. Target respondents are interviewed in one metro, one class 1 town and one class 2 town in each zone. The sample is divided into eleven panels. The panels are matched demographically and evaluated, based on familiarity, from a list of 25 brands. Since panels are matched demographically, the final evaluation is worked out by combining the responses in all panels. The final rating is arrived at by first attaching a familiarity weight to each brand for every respondent. Then the brand score is calculated based on the familiarity score, the overall rating and the rating on each parameter. Then the brand score is multiplied by familiarity weight and averaged across all respondents to get the final score. Sorting the numbers for all brands in ascending order yields the Most Trusted Brands list.
