India’s leading e-commerce player, Homeshop18.com has been recently awarded by the World Brand Congress with the Global Award for Brand Excellence ‘Social Marketing and Internet Business’ for significant contribution to the Indian online retail sector.
Started in 2011, HomeShop18.com is the ecommerce arm of HomeShop18 virtual retail business which is setting a benchmark in the ecommerce industry by offering an unmatched and most convenient retail experiences for the online shoppers.
Homeshop18.com has made a strong foothold in the online retail sector across all the markets with a 24x7 customer service, widest range of big brands and great quality products. Acquisition of online music and books retailer Coinjoos.com in the past has propelled HomeShop18.com in the online bookstore segment. The acquisition has helped HomeShop18.com strengthen its books business and tap the large online bookstore to offer book lovers a world-class shopping experience for books. For a seamless and unparalleled Internet shopping experience, HomeShop18.com upgrades the user interface regularly making the website more appealing and engaging for the visitors. Unlike other online shopping brands, HomeShop18 has free shipping on all products which only enhances shoppers shopping experience.
It’s growth and popularity in the online shopping market is well matched on the social media front too. With regular social media activations the ecommerce leader connects with its target audience through Facebook, Twitter, Pinterest and LinkedIn. The fan base of over 4.1 lakhs on Facebook and over 6500 followers on Twitter is a testimony to the fact that HomeShop18.com has been running successful social media campaigns that connect with the new-age consumers. With triumphant Twitter and FB campaigns under its belt, HomeShop18.com is strengthening its hold in the internet space. HomeShop18.com’s ‘#18 ThingsIWant’ on Twitter created a buzz that was not only received well within the India but also internationally as well. It’s a part of many ‘social media marketing’ case studies available on web today. With such innovative social media campaigns, Homeshop18.com has developed a strong foundation to escalate the marketing strategies by engaging actively with the consumers in the e-commerce space.
With its array of products across multiple categories and a logistical reach of over 3000 locations across India, Homeshop18.com is delivering over 12 million products from its top lined and widest brand product portfolio. Also with the largest number of payment options available and flexi EMI options, shoppers’ experience a payment convenience that is second to none. Such early success in terms of rapid consumer acquisition, expanding product portfolio and very high repeat users has imparted Homeshop18.com with an edge over new entrants in this space throughout the journey.
This is the second consecutive year when HomeShop18 is being awarded by World Brand Congress. In 2011, it bagged the Brand Excellence award (Internet business) at the same platform and other prestigious titles like Industry Leadership Award at Asian Leadership Awards 2011 and Retail Leadership Award at Asia Retail Congress.
With these contributions to social media and internet business space, Homeshop18.com was an imperative preference for this prestigious Award. Also the whole transformation of an idea into a business, under the able guidance of Mr. Sundeep Malhotra, Founder and CEO, Homeshop18.com makes it an indispensible name in the e-commerce industry.