The first industry wide 24 hour online shopping festival organized by Google India on 12-12-12, has been a huge success with unprecedented number of users coming online to find the best deals. The festival which saw participation from over 50 leading ecommerce companies in India was aimed at encouraging shoppers to adopt online shopping with a focus to reach out to first time online buyers.
Speaking about the response till 4:00pm today, Rajan Anandan, VP & Managing Director, Google India said, “This is by far the biggest online shopping event that India has witnessed in the history of eCommerce in the country. All our partners have seen massive increase in online traffic and some of them had already sold out their stocks by 3:00pm. The response has been phenomenal and beyond our expectations and we hope that this initiative will further fuel the growth of online shopping in India.”
As per early reports, some partner companies witnessed the following responses on their respective sites:
Mukesh Bansal, Co - Founder & CEO, Myntra.com said, "For Myntra, the response from GOSF has been very encouraging so far. We are witnessing many first time shoppers engaging in high value transactions and warming up to the idea of online shopping. Shoppers have seen great value in the special discounts offered by Myntra specifically for this 24 hour period."
As of 3:00pm on 12th December, "We have witnessed about 75% increase in traffic and over 120% jump in sales with an upward trend."
Narasimha Jayakumar, COO, HomeShop18.com said, “The Great Online Shopping Festival organized by Google has been a great success for our site as consumers have lapped up our deals. Till the afternoon, we had already seen a 3X increase in sales and most of our electronics and lifestyle offers are already sold-out by 3:00pm. We would definitely look to associate with such a property again in future”.
Subhanker Sarker, CEO, Indiatimes Shopping said, “GOSF has truly proved to be India’s answer to Cyber Monday, especially after we have seen a 40% hike in the unique traffic on our site. Thanks to the buzz created by Google. The bestselling categories for us on GOSF have been Mobiles, LCD/LED TVs and Tablets. And what’s interesting is that 70% of transactions using GOSF have been made by new customers who have never shopped on Indiatimes Shopping earlier.”
Kunal Bahl, Co-Founder and CEO, Snapdeal.com said, "GOSF has proved to be quite a success for us here at Snapdeal.com. We have seen a jump of more than 50% in the daily traffic and we are expecting to record a jump in our sales as well. Initiatives like GOSF act as a catalyst to further boost adoption of online shopping in India.”
Rajesh Iyer, CMO, Pepperfry said, “GOSF has been a good success for us. We had seen a good build up since last 2 days and today we have seen 40% growth in traffic and new visitors to the site. There has been a 25+% uptick in items sold & transaction vibrancy is high. Significant traction in our core categories – Home & Furniture from this activity. Kudos to Google India for leading this well planned & superbly executed initiative. Happy to partner and look forward to more such industry driving ideas in future.”
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