6th Feb 2012: Elections in India are tainted with the practice of Paid news, the unethical use of media space. It is alleged that many media houses irrespective of their size have indulged in selling news space. As these spaces are not marked advertisement, it leads to the reader getting misguided. He is unable to differentiate between Paid news and Real News.

Dainik Bhaskar values the trust its readers have in its content. And with this campaign NO PAID NEWS have promised its reader that they will not be misguided with Dainik Bhaskar.

Simple yet stark statements and visuals in a very common man’s language and imagery were used to drive home the differentiator. This was amplified by radio.

The campaign ran through the entire election duration ending with the polling in the state.

The readers have widely appreciated it for its openness and strong message. They anyway know that their Brand Bhaskar is totally unbiased and non-aligned to any political party or candidate and will never compromise the trust imposed by its readers and credibility of the news. Apart from this the campaign enhanced the brand popularity and image.