Rising demand for stylish lingerie among millennials and entry of global brands are some of the key factors fuelling the growth of China lingerie market.
According to TechSci Research report, “China Lingerie Market By Product Type (Bra, knickers & Panties, Lounge Wear, Shape Wear, Others), By Distribution Channel (Online, Offline (Hypermarkets/ Supermarkets, Independent Retailers, Others), By Region, Forecast & Opportunities, 2025”, the market is expected to undergo a significant CAGR during the forecast period on account of increasing presence of global lingerie brands and rising demand for stylish lingerie, especially among millennials. In addition to this, increasing purchasing power and growing influence of western lifestyle are also acting as key growth factors for China lingerie market. The rise in working women population and rising fashion consciousness are making them spend on high quality and stylish lingerie. Moreover, changing fashion trends in lingerie industry coupled with increasing number of fitness conscious women consumers are creating high demand for sports bra in China. Manufacturers are also focusing on introducing new lingerie range, keeping in mind the comfort factor. This has further led to growing demand for day to day wear lingerie.
Additionally, rise in demand for high end lingerie is leading to tough competition between domestic and global market players. Other than that, globalization, growing trend of online shopping and availability of luxury lingerie brands are some other factors propelling the growth of China lingerie market. Furthermore, thriving e-commerce industry and entry of new lingerie brands are driving the growth of China lingerie market. With increasing consumer base and launch of exclusive lingerie range, the market is poised to witness a considerable growth in coming years.
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The China lingerie market can be segmented based on product type, distribution channel and region. Based on product type, the market is segmented into bra, knickers & panties, lounge wear, shape wear and others. Among them, the bra segment dominated the China lingerie market in 2019 and is further anticipated to dominate the market through 2025 on account of increasing demand for day to day bras. Moreover, the segment is also witnessing high growth owing to growing demand for wireless and sports bras.
Based on distribution channel, China lingerie market can be categorized into offline and online channels. The offline channel is further categorized into hypermarkets/ supermarkets, independent retailers and others. Among them, the online segment is expected to dominate the China lingerie market during the forecast period owing to digitalization and thriving e-commerce industry. Furthermore, the growing preference of Chinese women to shop online and presence of ecommerce giants like Alibaba are leading to shifting shopping pattern from offline retail to online retail.
Major players operating in the China lingerie market are La Perla, Triumph, Cosmo Lady, Hoplun Group, ETAM, Chun Wing Holdings, Embry Holdings Limited, Mani Form, Minwei Clothes Peiheng Group Shijia Industry and Aubade. Key market players are investing on marketing strategies including new product launches, promotions and collaborations to increase their share in China lingerie market.
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“The emergence of various lingerie brands selling their products online is a key aspect behind the growth of China lingerie market. Also, some leading brands are coming up with their own shopping websites providing exclusive range of lingerie for women consumers. According to a latest report, during the last few years, the annual sales of lingerie, particularly underwear have exceeded 40 billion USD in China. This indicates that the China lingerie market can anticipate witnessing a healthy growth in coming years,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based China management consulting firm.
“China Lingerie Market By Product Type (Bra, knickers & Panties, Lounge Wear, Shape Wear, Others), By Distribution Channel (Online, Offline (Hypermarkets/ Supermarkets, Independent Retailers, Others), By Region, Forecast & Opportunities, 2025” has evaluated the future growth potential of lingerie market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in China lingerie market.
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