India’s leading youth media platform for lifestyle and entertainment ScoopWhoop partners with PetFed, Asia’s largest Pet Carnival kickstarting its adoption drive and support for animal rights. The partnership manifests ScoopWhoop’s effort to create awareness and make a difference to the lives of its furry friends via pet adoption. This initiative is an extension of ScoopWhoop’s endeavours towards animal welfare wherein the media platform has been providing shelter and homes to homeless dogs. Through PetFed, ScoopWhoop will showcase its lovely Indie puppies to pet lovers and help them find their forever homes.
At the two-day carnival, ScoopWhoop will be hosting a camp that aims to encourage pet adoption. Since its inception, ScoopWhoop has been supporting and working for the cause with a strong passion for animal rights. This adoption drive intends to bring a pool of pet lovers closer to orphaned animals that are looking for safe spaces. The initiative aims to raise awareness around adoption being an ideal way to bring home a pet, instead of buying. It is an opportunity for like-minded people to come together and form a strong community for a good cause by giving a happy home to a loving member.
Talking about the partnership, Sriparna Tikekar, Co-Founder, ScoopWhoop Media Pvt. Ltd, says “ScoopWhoop is deeply passionate about animal rights and has created a safe space for many street animals, right inside ScoopWhoop’s Delhi HQ. PetFed is an ideal platform to raise awareness on pet adoption and help one know more about your pets. Our partnership is an initiative to rescue and foster orphaned animals in loving homes and families. It’s time to give back to our furry friends.”
ScoopWhoop is the digital partner of PetFed 2018 and has been covering the event through articles and videos. Though it is kickstarting the adoption drive with PetFed, the initiatives for the cause will go on beyond the event. It will continue its search via articles, videos, social media posts etc.
Recently, ScoopWhoop had celebrated a week-long Animal Welfare Week awareness campaign to promote the safety and preservation of all animals – pets, strays and wildlife. In the past they have actively covered content related to wildlife conservation, animal rescues and promoted adoption drives. The office compound itself is home to many furry beings who are fed and looked after by office staff.
PetFed Delhi will be held at NSIC Grounds, Okhla on 15 – 16 December. The timings are 11 AM to 9 PM. Tickets can be booked at BookMyShow and pet lovers can visit the PetFed page for itinerary details.