Global Humectants Market is estimated to reach $33.5 billion by 2025

Global Humectants Market is estimated to reach $33.5 billion by 2025; growing at a CAGR of 7.1% from 2017 to 2025. Humectant, a hygroscopic substance which is used to attract and keep the moisture by absorption. It comprises many hydrophilic groups, like hydroxyl group, ester, and amines & carboxyl groups. This ingredient with moisture retention property find usage in various products like cosmetics, food, medicines as well as pesticides, among others. Humectants are also used as an element of antistatic coatings for plastics. Humectant is common ingredient in many cosmetic & personal care products that are used for moisturization such as lip balms, hair conditioners, face or body cleansers, body lotions, as well as eye creams. With widespread usage for various applications, it is expected to boost the growth of the humectants market over the forecasted period.

High demand from numerous end-use industries, mounting health concerns associated to sugar intake, increasing consumption of bakery & confectionery products, growing consumer demand about low-calorie as well as healthy food & beverage products, growing biodiesel industry are the factors driving the growth of the humectants market. However, strict regulations & international quality standards for humectants may hinder the growth of the market. Moreover, high demand for natural ingredients owing to increasing consumer awareness might provide with several growth opportunities in the forecasted year.

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The global humectants market is segmented on the basis of source, type, application, and geography. The humectants market is segmented by source as synthetic and natural (plant-based, and animal-based). Type includes glycerol, sugar alcohol, alpha hydroxy acid & polysaccharides, glycols, and other types (sodium lactate, sodium metaphosphate, polydextrose, triacetin, panthenol, and sodium PCA). Further, the market is segmented by application as food & beverages, animal feed, oral & personal care, pharmaceuticals, and other applications (plastics, tobacco, and tanneries).

Based on geography, global humectants market is segmented into North America, Europe, Asia-Pacific, and Rest of the World (RoW). North America is further bifurcated into U.S., Canada, and Mexico whereas Europe segment consist of UK, Germany, France, Italy, Russia, Spain, and Rest of Europe. Asia-Pacific is segmented into India, China, Japan, Australia, South Korea, and Rest of Asia-Pacific while RoW is bifurcated into South America, Middle East, and Africa.  

The key market players include Archer Daniels Midland Company, Ashland Global Holdings Inc., BASF SE, Barentz, Brenntag AG, Cargill Incorporated, E. I. Du Pont De Nemours and Company, Ingredion Incorporated, Roquette Freres, and The DOW Chemical Company, among others.

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The key takeaways from the report

The report will provide detailed analysis of Global Humectants Market with respect to major segments such as source, type, and application
The report will include the qualitative and quantitative analysis with market estimation over 2016 – 2025 and compound annual growth rate (CAGR) between 2017 and 2025
Comprehensive analysis of market dynamics including factors and opportunities will be provided in the report
An exhaustive regional analysis of Global Humectants Market has been included in the report
Profile of the key players in the Global Humectants Market will be provided, which include key financials, product & services, new developments and business strategies

Scope of the Global Humectants Market

Source Segments

Type Segments

Sugar Alcohol
Alpha Hydroxy Acid & Polysaccharides
Other types
Application Segments

Food & Beverages
Animal Feed
Oral & Personal Care
Other Applications

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Geographical Segments

North America



Rest of Europe


South Korea
Rest of Asia-Pacific


South America
Middle East

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