Fillings & filling mixes are the natural or synthetic flavoured fillings used as stuffing or topping on the variety of food products. Fillings and filling mixes are most widely used in confectionary and bakery products. For instance, doughnuts, pastries, cakes, pie are the popular items where fillings have the majority of share.
The fillings and filling mixes with the variety of flavours add texture and fine taste to the baked goods which often attracts the consumers and increases the probability point of sale. Besides, filling and filling mixes provides food product manufacturers’ new ways to diverse there product range with additions of luscious fillings. Primarily, fillings & filling mixes are available veg based, non-veg based and fruit based types. The new product development in the fruit based fillings is considerably strong owing to the increased demand ready to eat diversely flavoured food toppings.
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Global Fillings & Filling Mixes Market: Drivers and Restraints
The fillings & filling mixes is primarily driven by the growing demand for bakery and confectionary food items. The growth of the confectionary industry is one of the major driving factors for global fillings & filling mixes market. The changing food habits of the consumers, increase in the disposable income, and growing demand for ready to eat food are some of the factors contributing to drive the global fillings and filling market.
However, the consumer’s health concern over intake of sugar-related food items restricts the sugary fillings & filling mixes market to some extent.
Global Fillings & Filling Mixes Market: Key Players
Some of the key players identified in the global fillings & filling mixes market include:
- The Hershey Company
- Macphie Ltd
- DPO International
- Dawn Food Products, Inc.
- EFCO PRODUCTS, INC
- SLEAFORD QUALITY FOODS LTD
- Glazir d.o.o.
- T. Lynch Foods Limited
- Lawrence Foods, Inc.
- Fruition Manufacturing Limited
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The global fillings & filling mixes market is divided into seven regions, namely North America, Latin America, Asia Pacific excluding Japan (APEJ), Western Europe, Eastern Europe, Japan and the Middle East and Africa (MEA). North America holds major share in the global fillings & filling mixes market owing to the growth of sugar-free product items, fruit based crushes, etc. Also, the robust confectionary industry in the North America region boosts the global filling & filling mixes market. The fillings & filling mixes market in Western Europe, is expected to grow at a significantly high CAGR owing to the fact that, consumers in the Western European countries have the highest spending on confectionary products. Also, consumer’s inclination towards the adoption of premium fillings is an added advantage for fillings & filling mixes manufacturers. APEJ fillings & filling mixes market is expected to exhibit high attractiveness index for key manufacturers such as Macphie Ltd, Tereos to penetrate more in the region with an aim to increase their market share in the region. However, the economic fall down in the China, has impacted the growth of confectionary industries coupled with consumers limiting sugar products owing to health reasons.