Virtual reality is defined as computer technology that combines with physical spaces or multi projected environments to produce sounds, realistic images and others that encourage the users presence in virtual or imaginary world. Virtual reality in retail is a form of application that uses three-dimensional artificial environment and interact with three-dimensional environment during shopping and retailing activities.
The study indicates increasing e-commerce industries and promotion of better brand experience by retailers is boosting the virtual reality in retail market. According to the study, retailers are taking initiatives to capitalize on software solution that works effortlessly with hardware and the advanced integrative technology is fueling the virtual reality in retail market. Globalization and digital adoption along with emerging market are the prime factors driving the virtual reality in retail market. According to the study, 3D creation and social media connected to consumers and brands is boosting the market growth. By hardware segment, headsets accounts for highest market share in virtual reality in retail market.
The Virtual Reality In Retail Market can be segmented on the basis of hardware, software and type. By hardware segment the virtual reality in retail market consists of headsets, devices, glasses, gloves and others. Virtual reality in retail market is used to attract consumers. Headsets are used to mimic sounds and sights the users see in the real world using technology of motion graphics, algorithms and graphics. This 3D headsets enable users to shop for particular product without going to shop and order a furniture at anyplace.
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Major Key Players:
• Oculus VR (U.S.)
• Google (U.S.)
• HTC Corporation (Taiwan)
• WorldViz (U.S.)
• Unity Technologies (U.S.)
• Marxent Labs LLC (U.S.)
• Wevr (U.S.)
• Firsthand Technology Inc. (U.S.)
• Microsoft (U.S.)
• Magic Leap (U.S.)
Study Objectives of Virtual Reality in Retail Market:
• To provide detailed analysis of the market structure along with forecast of the various segments and sub-segments of the virtual reality in retail market.
• To provide insights about factors affecting the market growth.
• To analyze the Virtual Reality in Retail market based porter’s five force analysis etc.
• To provide historical and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia, and Rest of the World (ROW).
• To provide country level analysis of the market with respect to the current market size and future prospective.
• To provide country level analysis of the market for segment on the basis of hardware, software and type.
• To provide strategic profiling of key players in the market, comprehensively analyzing their core competencies, and drawing a competitive landscape for the market.
• To track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the virtual reality in retail market.
Virtual Reality in Retail market is segmented on the basis of hardware, software and type.
Virtual Reality in Retail Market by Hardware:
Virtual Reality in Retail Market by Software Compatibility:
Virtual Reality in Retail Market by Type:
• Window On World
• Immersive system
• Mixed Reality
The regional analysis of virtual reality in retail market is being studied for region such as Asia pacific, North America, Europe and Rest of the World. North America is one of the leading player in the virtual reality in retail market owing to major retail manufacturers present in the region. The emergence of e-commerce and advanced 3D technology is boosting the market in the region. Asia-Pacific region is expected to have fastest growth in the market due to the growing e-commerce industries and increasing infrastructure development.
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• Investors and consultants
• System Integrators
• Government Organizations
• Research/Consultancy firms
• Technology solution providers
• IT Solution Providers
• Original Equipment Manufacturers
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