Renowned entrepreneur S. Sivakumar has launched his start-up guide The Accidental Entrepreneur with Notion Press, India’s fastest-growing self-publishing company.
Entrepreneurship is currently the most discussed topic in India, with the central government launching many schemes such as ‘Make in India’ and ‘Startup India’ to boost the culture of entrepreneurship in the country. The current generation is also showing increased interest in pursuing their own ventures.
The Accidental Entrepreneur is an eye-opener for those who aspire to be successful entrepreneurs. From his own experiences, the author has learnt that business is dependent only on one’s attitude and ethics, and not merely on knowledge or experience, and he has penned his views on the same in this book.
Speaking about it, S. Sivakumar said, “For any new entrepreneur, setting out on starting his/her own business is a mammoth task. It is essential to understand that ethics and attitude are two crucial traits in a person that makes a successful entrepreneur. Through this book, I have aimed to communicate the important nuances which an entrepreneur requires.”
The Accidental Entrepreneur reflects the author’s three decades of entrepreneurial journey. Along with his two partners, he began his business out of a garage and developed it for three decades. It is now a globally recognised firm that has grabbed a huge chunk of the domestic market and works with partners across different countries.
The lessons to be learnt are aplenty, and the author weaves them through an anecdotal recounting of his partners’ and his experiences, as he takes us on a journey like no other. He believes in the one mantra that has always helped him—‘The 3 C’s in life – Choice, Chance and Change: you must make the Choice to take the Chance if you want anything in life to Change’.
Published by Notion Press, S. Sivakumar’s The Accidental Entrepreneur is currently available on the Notion Press bookstore, Amazon, Flipkart and other e-commerce sites.
About the Author:
Subramonian Sivakumar holds a degree in Economics and has thirty-six years of experience in the field of marketing and sales. Born in a middle-class family that believed in knowledge and education, he broke away from the conventional system of working for others and became an entrepreneur when India’s small-scale industry had not yet reached where it is today.
He has quite a few credits to his name. He has successfully built an organisation from the strength of a single digit to 800 people. He built a screen-printing unit that operated from a garage three decades ago, which ended up being a part of the global scene and has built up a brand image for itself in the B2B segment.