Working women shoppers across metro cities are welcoming the ethnic culture in the office routine, says RNCOS in its latest research report.

The country is witnessing an increase in the acceptance of contemporary ethnic wear with trendy and comfort elements owing to increasing number of women within the working force coupled with the keen desire to experiment. Key trends of vibrant prints, mix-and-match fashion, minimalistic embroidery, comfort at smart pricing, and easy accessibility are visible across India. As per the estimate carried out in our latest research report, the women’s ethnic wear market will post more than 10% CAGR growth during 2016-2020.

According to our latest research study, “Indian Women Ethnic Wear Market Forecast to 2020”, the key players in the industry segment, namely sarees, salwar kameez etc., are expanding their presence in the country in order to gain the market share while giving a competitive edge. With the increase in number of female workforce, the Indian ethnic wear registered its entry as formal wear.

The increased ratio of working women raised the demand for business attire and hence, working women shoppers across metro cities are welcoming the ethnic culture in their office routine. Most of the working women do prefer to wear ethnic clothes as formal in corporate offices, as they feel they are most comfortable in kurtis, churidars, and other ethnic wear. Corporate kurtas are crafted keeping in mind the structure of an average Indian woman.

Further, due to this potential rise, companies like BIBA, W, Rangmanch, Fabindia, etc. have reduced the prices and added variety to consumer’s daily wear clothing. They also offer ethnic wear to the customers with the variety in contemporary, fashionable and stylized garments to suit different occasions. With such ongoing developments in the industry, it is expected that Indian women ethnic wear market will post unprecedented growth in the years to come.

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