ChildFund India today announced nearly 500 tribal women received skills training in the key areas of leadership, community entrepreneurship, financial planning and poultry management under the project –“P2P – Poverty to Prosperity” supported by the Citi Foundation’s ‘India Innovation Grant Program’(IIGP).These trained tribal women aged between 18 to 24 years and from low income communities located in 20 villages across Jhabua, Dhar and Alirajpur districts in Madhya Pradesh were handed out poultry as well as thesupport to build poultry sheds on completion of their 6 month program.
The event attended by distinguished dignitaries – Sh. KantiLalBhuria, Hon’ble MP, Sh. Shanti LalBilwal, Hon’ble MLA, Ashish Saxena, Collector, Jhabua, AnuragChoudhri, CEO Jhabua, MP Govt., Mahesh Chandra Jain, Superintendent of Police, KawalawatiBhuria, President, ZilaPanchayat, Debasis Ghosh, Public Affairs Officer, Citi India and Neelam Makhijani, Country Director & CEO, ChildFund India had almost allthe1000 project beneficiaries and technical partner organizations in full attendance. The highlight of the event was the personal account by two of the latest beneficiaries who shared their experiences as well as future plans for managing and expanding their poultry farming, post the completion of the program.
A recipient of the Citi Foundation’s ‘2016 India Innovation Grant Program’, Project –‘P2P – Poverty to Prosperity aims at addressing economic livelihood opportunities among low income women, by addressing the local economic livelihood problem of the area. Low fertility of land and soil erosion, coupled with scarcity of rainfall, forces the ‘Bhils’ (a Tribal Community), to migrate out of the region in search of alternate livelihoods, where they mostly end up working as low paid laborers. ‘Poverty to Prosperity’ equips these women with entrepreneurship, leadership and financial inclusion skills required for creating an alternate source of livelihood in poultry farming and further supports them in setting up their poultry shed and with the initial poultry required for setting up the business. Further, as part of the self-sustaining model ChildFund India helps in the formation of a Producers Company that collectively helps the women to take poultry farming to a profitable scale.
Neelam Makhijani, Country Director, ChildFund India said, “This project strives to empower the tribal women to turn into entrepreneurs, creating viable and sustainable livelihood options for them. We have been able to successfully assist hundreds of tribal women in the project areas with training and facilities to initiate poultry farming. A lot more needs to be done and ChildFund India is committed as an enabler to create change makers! We are thankful to Citi Foundation for their support as this partnership provides several opportunities both for tribal women in Madhya Pradesh and for the organization to learn from and replicate a sustainable model that changes lives!”
Citi India Public Affairs Officer, Debasis Ghosh said, “The P2P program is well aligned with the Government of India’s ‘Skill India’ mission and Citi Foundation’s focus to support young people from low income households build financial assets, enable entrepreneurs to create jobs and community based organizations to strengthen and transform communities.
The program not only creates economic opportunities for tribal women, but through a market place intervention, ensuresa scalable model that is critical to the long term economic success of the individuals and the communities in the three tribal regions of Madhya Pradesh.”
The 2016 IIGP, now in its third year, is focused on skilling youth and connecting them with economic opportunities that will, in turn propel economic progress and inclusion in India.
Background | ChildFund India:
ChildFund India is part of ChildFund International, USA, a global child development and protection agency which operates in 25 countries and reaches more than 18 million children and their families globally. ChildFund India has been working in India since 1951 with child and youth centered program expertise and unique interventions that cater to the changing needs of children and youth. ChildFund India represents the voices of deprived, excluded, and vulnerable children in India regardless of their race, creed, and gender. ChildFund India annually reaches nearly two million children, youth and families in the most hard-to-reach areas, through long-term partnerships. It works with over 6,000 communities throughout 14 States and two Union Territories in the country. ChildFund India’s interventions span from maternal-child health, early childhood development, education, as well as youth engagement and livelihoods, with a cross-cutting focus on child protection, gender equality, and emergency response/disaster risk management.
ChildFund places special focus on enhanced skills and training on agriculture and allied services to help women and youth become confident, responsible and self-reliant. It facilitates safe and sustainable livelihood opportunities for women and youth so that they are gainfully employed/self-employed.
For more information, visit www.childfundindia.org| Facebook: www.facebook.com/ChildFund.India
Poverty to Prosperity- by ChildFund India, under Citi Foundation’s 2016 India Innovation Grant Program
Citi Foundation’s grant to ChildFund India has been provided through the 2016 India Innovation Grant Program (IIGP), and is part of Pathways to Progress, Citi Foundation’s global initiative to prepare young disadvantaged youth build an entrepreneurial mindset, acquire leadership, financial and workplace skills, and begin to engage in the formal economy through a first job.ChildFund India is one of the six partners to be selected for the 2016 India Innovation Grant Program. Launched in February, the 2016 IIGP received over 150 expressions of interest from locally based NGOs in India.
About Citi Foundation:
The Citi Foundation works to promote economic progress and improve the lives of people in low-income communities around the world. We invest in efforts that increase financial inclusion, catalyze job opportunities for youth, and reimagine approaches to building economically vibrant cities. The Citi Foundation’s “More than Philanthropy” approach leverages the enormous expertise of Citi and its people to fulfill our mission and drive thought leadership and innovation. For more information, visit www.citifoundation.com
About Citi India:
Citi India offers consumers including Non Resident Indians, corporates and financial institutions, a comprehensive range of financial products and services. These include retail banking, mortgage finance, credit cards, personal loans, corporate and investment banking, foreign exchange, securities brokerage, transaction services and wealth management. Citi is an employer of choice and serves more than 2.3 million customers ranging from India’s top corporate houses, multinationals operating in India, SME’s, self-employed entrepreneurs, households and individuals. Citi India has leading market shares in a number of areas in India’s banking industry, including credit cards, distribution of mutual funds, e-commerce banking, investment banking and foreign exchange. In addition, Citi India through its network of Citi Service Centres has been a leading offshoring unit for Citigroup globally, providing employment opportunities in the areas of technology, processing, analytics and financial processes.
Citi India is also committed to enabling socio-economic progress in the communities where we live and work. Since 1999, Citi Foundation through its partnerships, has helped further the financial inclusion agenda through education, and has created livelihood opportunities for youth and marginalized families in India. In addition, Citi has been committed to preserving India’s heritage through its programs focused on art and culture. These efforts, over the past 16 years, have benefited more than 2.5 million people across the country. Citi India continues to promote an inclusive and responsible society through its various CSR initiatives.
Additional information may be found at: www.citibank.co.in | Facebook: www.facebook.com/citiindia