Draft Press Release
Red Riding Scarves Celebrates First Anniversary
• The brand has opened 50 stores in 17 different Tier 1 and Tier 2 cities across India
• The brand has the turnover of INR50 crore and is expected to double it by the end of next year

New Delhi, 8th May,2017: Red Riding, a lifestyle brand having expertise in edgy, urbane, classy and elegant scarves catering to the fashion and styling needs of women of all ages is celebrating its first anniversary. It was founded in April, 2016 by Mr. Yogesh Jain and Mr. Paras Mahajan. It is a part of Mahak Group, which has a turnover of Rs.5000 crores. Within one year of its inception, the brand has opened 50 stores in 17 different Tier 1 and Tier 2 cities across India.
The brand aims at giving shape and organizing an approx. INR10, 000 crore Indian market, 95% of an unorganized sector of scarves and stoles. The brand is rapidly expanding its footprint in India by opening. 10 stores in Delhi NCR, 3 stores in Mumbai, 2 stores in Bengaluru , 1 store in Kota et al..After witnessing the great response from the people and the growing popularity of the brand in Kolkata, the brand has opened its third store in the city to fulfill the demands of its customers.
Commenting on the milestone, Mr. Paras Mahajan, CEO ,Red Riding Scarves said, ”We are glad that in such a short time span people are liking our products. We plan to expand our footprints in the neighboring countries like Srilanka, Dubai, Malaysia, Singapore, Sharjah etc. as we see immense business and growth opportunities in these countries. ”.
According to a report, the total fashion accessory retail market is worth Rs 15,557 crore, growing at 18 per cent to 19 per cent and is expected to touch Rs 25,306 crore by end of the year 2017. Red Riding Scarves offers a wide range of unique design products at affordable prices with no compromise on quality of fabric , very cool and classy prints. These products are easily available in the brand’s store across India and online at www.redriding.in , Jabong, Amazon and LimeRoad.
About Red Riding Scarves-
Red Riding Scarves is a lifestyle brand started in April 2016, by Paras Mahajan. The products represent the pinnacle of European and Indian Craftsmanship and are unsurpassed for their quality and attention to detail. It offers a wide variety of scarves with very cool and classy fabrics available at affordable prices. Presently, the brand has a turn over of INR50 crores. The brand has online and offline stores.

For more details, please visit http://www.redriding.in

Media Contact
For Red Riding For Crossword Public Relations
Paras Mahajan Priyanka Nagpal


Sonika Gothwal