Miraj Cinemas launches 4 multiplex in 15 days
The company aggressively increases footprints in Punjab, Gujarat & in Delhi NCR
Expansion in line with company’s plan to achieve 100 screens by end of this year
Mumbai/ New Delhi, April 29: Miraj Cinemas, a prominent player in the cinema exhibition market strengthens its position in Punjab, Gujarat and Delhi NCR by adding 4 multiplexes with 13 screen in a record time of just 15days. With this addition of screens Miraj Cinemas has now secured 77 screens pan India which makes Miraj Cinemas as one of the fastest growing theatre chains in the country.
In Gujarat, Miraj Cinemas has come out 2 new multiplex in Vadodra and in Ahmedabad besides its existing 7 screen property at Miraj City Pulse, Ahmedabad, 3 screen property in Gandhidham and another 4 screen property in Miraj Cine Pride, Ahmedabad. The new multiplex of Miraj cinemas in Vadodra situated at SWC mall has 3D equipped 4 screen boasts of 728 plush seating capacities with 7.1 Dolby surround sound facility, 2k Projectors and recliner seats while its Ahmedabad property situated at Vitthal Plaza (New Naroda) and has 3 screens with a seating capacity of 372 along with silver screen and recliner seating facilities comprises with modern state-of-the art infrastructure.
Similarly, in Delhi-NCR Miraj Cinemas today come out with its new 3 screen multiplex at Laxmi Plaza in Rajendra Nagar, Ghaziabad where it has 3D equipped screens with seating capacity of 711 people with 7.1 Dolby digital sound systems. This new property in Gaziabad come out in addition to the Miraj Cinemas existing 2 screen multiplex in Chowdhry Mall, Gaziabad and at 2 screen multiplex at Subahsh Nagar in New Delhi . In Punjab, Miraj Cinemas launched 3 screen multiplex situated at J’s EmiNent Mall complex in Hoshiyarpur. The new property has 2K technology projector and a silver screen for 3D movies. The multiplex is also equipped 7.1 dolby digital sound system with boasts plush seating capacities along with recliner seats.
Commenting on the development Mr. Amit Sharma, Managing Director, Miraj Cinemas said, “We are proud to launch 4 multiplexes simultaneously in Punjab, Gujarat and Delhi NCR in 15 days. We believe this is a milestone for us where Miraj Cinemas promised to provide quality movie watching experience to its patrons and wants to be geographically present throughout the country.”
The company has chalks out an aggressive plan to operate over 100 screens pan India focusing on major cities by end of this year with increasing presence in cities of Delhi NCR, Ahmedabad, Hyderabad & in the state of Maharashtra where it would have atleast 50 screens and the rest will be in the non-metros, Mr. Sharma said adding that the company By 2020, we want to reach 200 screens and we will be adding on average 30-35 screens every year.
According to Mr. Bhuvanesh Mendiratta, Vice President, Operations, Miraj Cinemas, “Over past three years we have invested nearly Rs 100 -150 crore and will go all out to enhance our presence massively in coming days.”
With these additions, Miraj Cinemas is now have operations in 11 states with a presence in 21 cities and want to spread its wings to more Indian cities over next 2-3 years.