India Automotive Steering Wheel Market: Overview

The automotive steering wheel market in India is largely influenced by the dynamics of the automotive sector. The rapidly growing middle-class population along with the improving spending power of consumers is stoking the growth of the automotive industry. Furthermore, the growing investments by international players and government initiatives such as “Make in India” are promoting the development of the sector. These factors, in turn, have a direct impact on the market. Continuous improvement in design and technology incorporated in steering wheels is shaping the future of the market. The India automotive steering wheel market is anticipated to reach a valuation of INR 1,214.6 Cr by 2023, progressing at a CAGR of 7.1% between 2015 and 2023.
The primary objective of this research report is to provide an immaculate understanding of the India automotive steering wheel market and its overlying industries. The report extensively covers the current and historic trends in the market to estimate future scenario. It also sheds light on the factors influencing the market and the extent to which they impact the growth. It offers essential insights into various segments of the market in terms of both value and volume. The report also profiles the key players in the India automotive steering wheel market. It presents a SWOT analysis that helps in calculating the potential growth trajectory each key player will experience during the review period.

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India Automotive Steering Wheel Market: Drivers and Restraints

The escalating demand for commercial and passenger vehicles is translating into the greater uptake of automotive steering wheels. The growing emphasis on fulfilling safety needs of consumers is fuelling the market. Moreover, global automobile manufacturers such as General Motors and Fiat are upping their investments to set up new production facilities across the country, which in turn is working in favor of the market.

The protean fuel prices, stringent initiatives such as transportation demand management (TDM) to curtail car congestion and cut down CO2 emissions, and unfavorable tax policies are adversely affecting the automotive sector, thereby hampering the growth prospects of the India automotive steering wheel market.

India Automotive Steering Wheel Market: Segmentation

Based on application, the India automotive steering wheel market is categorized into passenger car, light commercial vehicle, farm vehicle, and heavy commercial vehicle. Passenger car is the leading segment in terms of revenue. The improving Indian economy and widening base of middle-class population along with the rising disposable income are stimulating the demand for passenger cars.

On the basis of technology, the market is divided into normal steering wheels and control-embedded steering wheels. Both of these segments are further categorized into with airbag and without airbag. Normal steering wheels without airbags dominated the market, owing to the burgeoning demand from the light and medium commercial vehicles sector. The controls-embedded steering wheels with airbags segment is estimated to rise at a significant CAGR during the forecast period. The growth of the segment can be attributed to the increasing demand for high-end passenger cars and rising awareness regarding vehicle safety among drivers.

India Automotive Steering Wheel Market: Competitive Landscape

The India automotive steering wheel market is fairly consolidated in nature. The strong foothold of key players can be attributed to the increasing mergers and acquisition activities and continuous development of new products. Players are allocating sizeable funds to research and development activities to launch innovative and technologically advanced steering wheels, which will help them in enhancing the visibility of the market. Some of the key companies operating in the market are Toyoda Gosei Co Ltd., TRW Sun Steering Wheels Pvt. Ltd., Autoliv, Rane TRW, and Takata Corporation.

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This report gives you access to decisive data such as:
• Market growth drivers
• Factors limiting market growth
• Current market trends
• Market structure
• Market projections for the coming years

Key highlights of this report
• Overview of key market forces propelling and restraining market growth
• Up-to-date analyses of market trends and technological improvements
• Pin-point analyses of market competition dynamics to offer you a competitive edge
• An analysis of strategies of major competitors
• An array of graphics and SWOT analysis of major industry segments
• Detailed analyses of industry trends
• A well-defined technological growth map with an impact-analysis
• Offers a clear understanding of the competitive landscape and key product segments

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