Indore/Chandigarh, 04 April, 2017: Entering the 9th year of continued brand engagement during IPL, Idea Cellular has partnered with Kings XI Punjab. The company kick started the second year of the team sponsorship with a press conference with the Kings XI Punjab team at their home ground in Indore. Virender Sehwag, Eion Morgon and Martin Guptill along with Sashi Shankar, Chief Marketing Officer, Idea Cellular unveiled the official jersey of the team.

Idea Cellular is associated as the Principal sponsor with Kings XI Punjab for this season.

Speaking about the association, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Brand Idea has always been committed towards promoting sports and sporting events in the country. Continuing with this legacy, this year too, brand Idea is happy to be associated with the promising Punjab Kings XI team. Our association with the Team will result in Idea customers get a host of benefits, and opportunities to engage with their cricketing heroes. Over 3 Crore Idea subscribers in Punjab and MP will directly benefit from this association and the nearly 20 Crore subscribers nationally will get to be part of the T-20 action.”

The Kings XI Punjab players will be seen wearing their vibrant jersey with bright yellow Idea logo on the back, when they take on the other T-20 teams in the IPL matches, this season.

As the team players will score and perform on the field, Idea customers will get gratified with several offers, off the field. With Idea now being Digital Idea, the brand will also reach out to the Digital audience with a range of offers to create excitement amongst sports enthusiasts and gamers.

About Idea Cellular

IDEA Cellular is India’s 3rd largest national mobile operator, with nearly 200 million subscribers. With traffic in excess of 2.5 billion minutes a day, Idea ranks among the Top 6 country operators in the world. With a spectrum portfolio of nearly 900 MHz in FDD and TDD bands, Idea has national wireless broadband footprint. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 120,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at and on the Aditya Birla Group at

For further information, please contact:
IDEA Cellular Limited
Corporate Affairs, New Delhi
Shivanjali Singh
Ph:+91 11 23210134/35
Genesis Burson-Marsteller
New Delhi
Amer Qasim
Ph: +91 9873550181