About Marketing Automation Software

Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and integrates marketing channels to deliver better customer experience.

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Research Beam analysts forecast the global marketing automation software market to grow at a CAGR of 8.22% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global marketing automation software market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of marketing automation software.

The market is divided into the following segments based on geography:
• Americas

Market challenge
• Interoperability issues and lack of comprehensive integration strategy
• For a full, detailed list, view our report

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Market trend
• Increasing adoption of omnichannel marketing model
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

Table Of Contents:

PART 01: Executive summary

PART 02: Scope of the report

• Definition

• Market segmentation

• Vendor selection

• End-users

• Summation errors

PART 03: Market research methodology

• Research methodology

• Economic indicators

PART 04: Introduction

• Key market highlights

• Five competency areas of marketing automation

• Applications of marketing automation

PART 05: Market landscape

• Market overview

• Global marketing automation software market

PART 06: Market segmentation by deployment models

• Global marketing automation software market by deployment models

PART 07: Geographical segmentation

• Global marketing automation software market by geography

• Americas



PART 08: Buying criteria

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