This Valentine’s day, Tupperware India invited everyone to share their love for food with a delightful digital campaign which celebrates Indians and our love of food.
TRUE LOVE. Where do you find it? For some, it hides in the pages of a romantic novel, or in the 3 hours of a Bollywood movie. Sometimes, you may find one in a coffee shop. But, far away from all these, there is a type of love that stays with you forever – The love of cooking together – eating together – being together. So, it’s more than just food; it’s about you and us. We cook. We eat. We love.
Focused on the Tupperware refrigerator range, the campaign celebrated the love of food and empowered everyone. In today’s hectic schedules, Tupperware helps you cook faster, keep your food safe when refrigerated, hot-and-ready-to-eat whenever you like, even on a busy day. As part of this campaign, a brochure had been released. Consumers were given a new Tupperware product and were asked to share their recipes created with the product.
Further, Ms. Amia Mehta-Lead Brand and Digital, Tupperware India says “Tupperware has been part of the Great Indian family since the last 21 years. We celebrated this month of love by applauding the bond between Tupperware products and consumers by talking about what brings us all together “Our Food” hence our new campaign: We cook, We eat, We love food.”
Ms. Ambika Sharma, Founder of Pulp Strategy the agency behind the campaign said, “Food is celebrated in India, it’s how mother show they care and spouses show they care, food is a very important part of our lives and celebrations. Our strategy was to engage consumers while keeping the product at the heart of the engagement, while we celebrate a love of food this valentine.”
About Pulp Strategy:
Pulp Strategy is a full-service interactive, digital communications and technology agency, transforming solutioning with creative storytelling that translates into effective data-driven marketing initiatives of scale in the humanized digital era. Pulp Strategy designs and implements strategies addressing commerce-critical marketing challenges for brands and create effective solutions that focus on transformational long-term relationships with consumers for our clients.