Farmers in India are making the most of internet to trade their agricultural products. Previously, farmers had no alternative but to wait for suppliers to come and purchase their goods or go to a nearby market to sell them. As e-commerce booms in India, farmers are discovering new opportunities.
On the other hand, increasing online stores are becoming a rage among online buyers who have less time because of their hectic job or business schedules. To stay competitive in the increasingly demanding online businesses are looking for various advantages they can get, to set them apart from an actual brick & mortar store and earn them a unique place in the market. Hafoos is one such ecommerce company that is trying its level best to balance these both worlds. One, it’s always striving to provide the very best of the online service in the fruit industry so as to keep the discerning customers happy & on the other hand it’s striving to help the farmers connect with the right customer & thus improving the farmers’ lives.
Hafoos is an online fruit shopping venture by Amazindia Ventures Pvt Ltd. It is the first e-shop of its kind that takes organically cultivated mangoes straight from the farmers to the consumers & empowers them with the quality that was not previously available to them before. It claims to deliver 100% fresh fruits without preservatives and their prices are also reasonable as no middlemen are involved. The USP of their goods is that they are farm fresh and also come at a reasonable price than what the current market offers. The online store is thus a one-stop shop for all the health conscious & mango lovers need. Besides fresh fruits, it also hosts a varied collection of cooking recipes to educate how mangoes can be used to make some of the most mouth savouring delicacies with ease.
According to a survey, till the early 2000; e-retailing of mangoes or any other kind of fruit had not been attempted by anybody in India and thus, Hafoos has been a pioneer here; providing innovation, quality, convenience and comfort for the time poor as well as for the meticulous consumers. This online foray by Amazindia Ventures Pvt Ltd has given the company an opportunity to bring organic and healthy products to the end consumers in India. After many months of team-based strategic and creative development, the company has launched its new online portal. The website launched has a very user-friendly navigation and many interesting features to make the customers online fruit shopping experience delightful. Through its website, the company strives to bring the very best organic/green products to its consumers. Besides, it’s one of the very few online marketplaces that have their instant delivery system in place, no matter how small the order is.
Customers can now buy fresh mangoes such as the famous Ratnagiri Alphonso mango onsite or by placing a telephonic order, as soon as their season begins. The e-shop also has a live chat service that’s very quick to respond. To walk with the digital world, they accept credit card, debit card, net banking and there is also an option of cash on delivery.
Hafoos today registers an average of 20 orders per day online and has about 30% repeat customers. In terms of revenue and customer acquisition, Hafoos has grown manifold since the past two years. The repeat customer has moved to 30% which is a testimony to the superlative shopping experience. Talking about this growth, the Manager of the company said that, “We are determined to take the organic mango market to a higher level; both in India and in a mature market such as the European Union. Organic fruits till now have been affordable only by the upper class and health conscious consumers due to high prices, which were a result of poor supply side. We train the farmers on techniques for organic farming and help them supply their produce in the right market at low cost. We hence wish to make farming profitable for farmers and healthy food affordable for all. Our collaboration with them will offer greater market reach to the farmers who lacked market exposure till now.” He also stated that “Terms like organic and eco-friendliness are talk of the town these days. They have niche markets, so they definitely have a lot of potential to grow.”
To our dedicated shoppers, we are extending contests like Shop & Win. Alongside, we have promotional coupon codes to offer additional incentives to our repeated customers.
This e-shop was founded on one basic principle: Connect farmers who love growing organic to consumers who love eating organic. The company envisions through this venture, a world where agriculture & its produce are free of preservatives & pesticides.
PR Contact Info
Phone: 8424873789 , 2228770067