Kolkata, January 18, 2017: Eicher Polaris Pvt. Ltd., a 50:50 joint venture between Eicher Motors Ltd and Polaris Industries Inc., announced the launch of Multix – India’s first Personal Utility Vehicle today. This new concept vehicle that has already created a new category in the automotive segment has been specially designed for independent businessmen who form an estimated population of 5.8 crores in India. Purpose-built, specially designed and powered by a reliable diesel engine, Multix will be available in two variants and four colors, starting at a price of INR 3,19,000 – (ex-showroom Kolkata).

Speaking at the launch of Multix in Kolkata, Mr. Pankaj Dubey, Chief Executive Officer, Eicher Polaris Private Ltd, says, “It is a proud moment for us to be available in West Bengal. Multix is a ground-up innovation, designed and engineered for the independent businessman. It is a personal vehicle loaded with utility to empower independent business owners and help them unlock their potential. ”

Extreme 3-in-1 Adaptability
With versatility at its heart, Multix offers the unique power of extreme adaptability to consumers. It is designed and engineered to suit a family, business and power generation needs of the consumer. Multix has a generous cabin space that can comfortably seat a family of five along with luggage. Multix can be cnverted to create large storage space of 1918 liters. In just 3-minutes, the vehicle can be configured for seating a family to larger boot space in order to cater to the business needs of the consumer.

Superior All-Road Capabilities
Built through extensive consumer study, Multix is a differentiated vehicle. It is equipped with first-of-its-kind Pro Ride™ – independent suspension system, which coupled with its best in class ground clearance of 225mm, delivers unmatched ride experience on all kinds of roads. Powered by a diesel engine, Multix gives a mileage of 28.45 kmpl. It has a unique tubular frame structure and Roll-Over Protection System (ROPS) that provides structural stability. The vehicle delivers superior energy efficiency & durability through its Flexituff™ body. It has undergone over 18,00,000 km equivalent of rigorous testing for off-road reliability, safety & durability and has been tested on one of the world’s toughest testing tracks in abroad as well as in India on specially built test tracks.

X-PORT™ – Power Take-off Function
With X-PORT ™ – most unique and exciting feature power-take-off feature of Multix, which can generate power up to 3 KW, and unlock the potentials of independent businessmen, as it can be used for lighting homes and powering professional equipment such as drilling machines, DJ systems, water pumps and more.

In West Bengal, Multix will be available in two variants and four colors. While AX+ variant will be available at Rs. 3,19,000 /- (ex – showroom Kolkata), MX variant will be priced at Rs. 3,49,000/- (ex – showroom Kolkata). Furthermore, Eicher Polaris Private Ltd. will be inaugurating its dealerships in Barasat, Murshidabad, Burdwan, Malda and Siliguri.

In an endeavor to serve its prospective consumers better in West Bengal, Eicher Polaris Pvt Ltd. has entered into a strategic tie–up with Cholamandalam Investment and Finance Company Limited (Chola), Bank of India, HDFC Bank and Shriram Finance to extend auto retail finance options up to 90% of the vehicle’s price. Furthermore, consumers can also avail special advance booking package at Rs. 2999/-.