Asia’s leading annual event on design, innovation and brands, Business of Design Week 2016, will commence on 30 November 2016 and end on 3 December 2016 at the Hong Kong Convention and Exhibition Centre. This year, Business of Design Week invites artists from different countries to share their insights into communication with the audience, the market and the wider society through innovative artistic approaches..

Hong Kong Illustrator Chasing Dream

Integrating design with artistic ideas and approaches would enhance the layers of expression and elevate the standards of quality. In BODW 2016, renowned artists who have crossed disciplines in design as well as the broader creative industry are invited to attend various forums to share their experiences and stories embedded in their distinctive creativity.

The Communication & Design forum features Hong Kong illustrator Victo Ngai and Wesley Grubbs. Ngai’s fascinating use of colour and imagination have brought her to the New York City to found her signatory Victo Ngai Studio. Her achievement of personal dream-come-true is a Hong Kong story worth telling. Grubbs is the founder and the creative director of the San Fransisco-based studio Pitch Interactive. He will deliver a presentation on his experience in converting infographcs into visual art.

Former Awardee of the DFA Hong Kong Young Design Talent moving forward
Chris Cheung, a former winner of the DFA Hong Kong Young Design Talent Award, is also invited to speak at the Communication & Design forum. Cheung first established his creative team XEX in 2007. In 2013 he further established XCEED, a creative new media brand. His works have been exhibited around the world, such as Radiance Scape, which was invited to take part in ARS Electronica Festival 2016 at Linz, Austria. Cheung was also appointed as artistic consultant and curator of the new media section for the first year of the HK-SZ Design Biennale. He will share his experience in work and creativity and how he encounters the challenges in making art in Hong Kong.

Sharing Experience of Realising Ideas
American artist Janet Echelman, who is renowned for her sculpture with the use of fishing net and light projection, will be sharing her unconventional experience of having been rejected by art schools for seven times, and then moved on to realise her ideas in creating artwork from her learning of Chinese calligraphy in Hong Kong. Raaja Nemani, the founder and Chief Executive Officer of Bucketfeel, will also share his insight into blending creativity and art with business during the Brand Asia Forum.

In addition to the 4-day Business of Design Week Forum, Detour will also be organised to bring interactive experience to the public. The Hong Kong Design Centre will also host various events alongside the DFA awards presentation ceremony to create a platform for manifesting the dynamic innovation and captivating design in Hong Kong, and also for facilitating the exchange of ideas and contacts among practitioners in the design industry and the creative sector in the city.

About Hong Kong Design Centre
Design for Society is the major undertaking of Hong Kong Design Centre (HKDC). HKDC is a non-profit organisation and a strategic partner of the HKSAR Government in developing Hong Kong as an international design hub in Asia. Since 2002, HKDC has been on a public mission to (i) champion strategic and wider use of design for creating business value and community benefits; (ii) promote and celebrate design excellence; and (iii) educate the professions and the community to be resourceful champions for sustained developments through design and innovation.

About Business of Design Week
Business of Design Week (BODW) is a flagship event organised by Hong Kong Design Centre since 2002. The week-long design, innovation and branding event is a valuable platform for participants to network, exchange ideas and explore business cooperation. Each year, it attracts to Hong Kong outstanding international designers and influential design executives who inspire with their creative thinking and design management.

This year’s partner city is Chicago and the conference theme ‘ChicagoMade’ focuses on reinventing, conceiving and branding development through creative thinking and new ideas. This year’s sessions will explore various topics such as the Brand Asia forum, Communication & Design, Product & Design, a DFA: Design For Asian panel, Technology & Design, Workspace & Design, Food & Design, and the Culture In The City panels.