Aasaanjobs is an online marketplace for entry-level and blue collar jobs headquartered in Mumbai. It is also a platform that enables recruiters and job seekers to interact seamlessly. Dinesh Goel, founder of Aasaanjobs recognized two recurring problems in the job market. First was restricted access to a trustworthy database of candidates in the entry level and blue collar job segments. Second was the unorganized hiring process. This prompted the IIT alumni Gaurav Toshniwal, Dinesh Goel, and Kunal Jadhav to explore and create a repository of data containing information about jobs and candidates in this segment.
“Aasaanjobs’ aim is to create a digital identity for job seekers in this disorganized market. This can be achieved through various technological products which the company offers and by helping the aspirants in fulfilling skilling needs as well as get a job,” say Dinesh Goel.
This company’s two-way match making algorithm filters it’s database to only connect the candidates whose profiles and job expectations meet the client’s requirements. It makes the entire process fast, effective and much convenient for job seekers and recruiters as well.
Aasaanjobs has mobile apps for job seekers, partners and for employers. Each one is uniquely designed with easy to use interface which facilitates a smooth and frictionless job marketplace for all stakeholders involved. Talking about its website, for users, it is easy to understand and operate. This company is also working on making the website vernacular in order to cater to the diversity in language.
This startup has raised fundings from Aspada, IDG and Inventus. The current round of funding is utilised to expand its presence in other cities like Bangalore, Chennai, and Kolkata. The funds are also used to build a sustainable, scalable product to effectively help the target audience.
Wondering how aasaanjobs will survive in the market when it’s competitors are Naukri and Shine who are the top players in this segment? On this Dinesh Goel said “Aasaanjobs’ USP makes his company to stand out from the crowd. Its innovative technology-backed solutions that solve the problem of recruitment in a number of ways”. He stated that the startup offers a multilingual website to reach out to people with a diverse background as well as a WAP website to engage with candidates who are still using feature phones. It has also created as assessment module for candidates that can be accessed through both mobile and web platforms.
Adding to its bouquet of services, AasaanJobs, introduces a unique hiring feature called ‘The Interview Plan’, which guarantees to provide only relevant candidates for employers to interview for any job profile. “The Interview Plan is a progressive approach towards upgrading the conventional recruitment process by automating it. The model is extremely efficient. It’s like a wallet, in that the employer purchases certain credits (number of interviews) and uses them to hire multiple profiles and then recharges the same if required. Moreover, our massive network of 1500+ partners, comprising manpower agencies, colleges and training institutes, actively take up the mandates posted by different employers, enabling faster TATs,” said VP, Sales and Marketing, Aasaanjobs, Siddharth Gupta.
On 31st October, Aasaanjobs launched its latest service in IT recruitment as part of its plan to expand its verticals in job search and employment. This startup is providing job roles in IT sectors across multiple cities in India. The job profiles that are included under the new IT recruitment service are Java developer, Dot net developers, network engineers, hardware engineers, etc.