Shraddha Kapoor’s fashion brand Imara, a modern adaptation of ethnic wear, brings its ‘Spellbound Sale’ from 9th – 11th December 2016 at all Shoppers Stop outlets, its exclusive brand outlets (EBOs) at Bangalore, Patna, Agartala, Vijayawada and others along with the online partner Myntra.

Offering a wide-range of this season’s collection, this three-day long and spectacular ‘Spellbound Sale’ exhibits the Autumn/Winter 16 clothing line, a contemporary rendition of the classics, at magical prices of INR 499/- and INR 999/- only.

On this occasion, Shraddha Kapoor inaugurates her first ‘Spellbound Sale’ at Viviana Mall in Thane, Mumbai delighting shopaholics and giving them a chance to indulge this winter. The collection fuses warm autumn colours, layered clothing and festive styles.

At the inauguration, Shraddha Kapoor said excitedly, “From embracing the Anarkali kurtas in its traditional glory to quilted jackets for a winter-friendly update, we have it all in Imara’s collection. We are very excited that this will enchant every Indian woman. I am sure my fans will connect with my fashion style as they connect with me and this will keep them spell bound.”

Anjana Reddy, CEO, USPL said, “Imara is for the modern Indian woman who lives life on her own terms. We are thrilled to bring this spectacular sale across the country for the Indian women to celebrate their power. This Autumn/Winter 16, we continue Imara’s journey with Shraddha Kapoor, showing the Imara woman fashioning her own world. This Spellbound Sale will be hosted by us every season to thank our loyal customers nationally through all our point-of-sales.”