Last weekend (19 and 20 Nov.) was not as random as always for Keralites. They added some health and joy in their daily routine in The Lulu mall. Brand street promoted a healthy breakfast like Quaker Oats to the people in a very fun way. A unique Quaker bowl soccer board was central of attraction. Hundreds of people tried penalty stroke there, including old, young and kids. The fun geared up with more football activities like dribbling and juggling. Besides this individual, walked into the mall were educated by the consumer activation activities, where they have been suggested to adopt healthy breakfast. This was
With this campaign, people of Kerala enjoyed an action filled Football extravaganza at Lulu Mall, Kochi. Core secret of that was to make people aware about the healthy diet like oat’s, beside this gave them a chance to enjoy the thing the state of Kerala is crazy about – Football. The various consumer promotions and activities for this campaign were designed with the theme of Football, where people came and joined a unique football experience in a very interesting way. On the same day contest to win Breakfast with Kerala Blasters Football Club players was announced. Where people asked to upload a selfie with Quaker Oats and upload it to the Facebook page. The winner would get a chance to have a breakfast with the team Kerala blasters.
Surendra Singh (National Head, Brand Street India) says “We are young and dynamic in the market and this is our best asset. We have new and creative ideas to promote a brand. Our team is bunched with the experienced and young talent that makes a perfect package. We have done projects for PepsiCo in the past, this year and every time we come with new creativity.
Purushottam Sharma (Creative Lead, Brand Street India) says “The whole event was planned by keeping in mind consumers’ sentiments and well-being. Consumers didn’t only play football on the sets, they could completely emerge with the Quaker’s brand elements and values while playing. This is the second successful week of this campaign and we are pleased to have such a positive response from Karalites”
Argha Sengupta (Account Lead, Brand Street India) says “The campaign has rung its bell from 12th Nov at Lulu Mall Kochi for two consecutive weekends. Consumers got a chance experience Football in a unique way as well as to taste Quaker Oats flavors and took a part in a contest to win Breakfast with Kerala Blasters Football Club players.
About Brand Street:
Brand Street is an independent marketing agency headquartered in Delhi and having its branch operations in Canada, Bangalore and Kolkata.
Brand Street is an innovative and strongly experienced pool of professionals who are experienced into integrated marketing campaigns with specialists who have been leading the experiential marketing domain since more than a decade now.
Brand Street has been working with varied range of categories & marketing domains which includes Consumer Marketing & Promotions, Events, Out-Of-Home Media & In-Film Integration.
Brand Street takes a great pride in working with leading International and Indian brands from varied categories and delivered campaigns that made winners take a ride in Helicopter; to sampling toothpaste in Rajdhani/Shatabdi trains; from creating India’s tallest techno-artistic structure with 11,000 LED bulbs; to activating 2500+ traditional retail outlets and mobilizing brands in 100+ modern trade outlets – Brand Street has covered every ground from Kashmir to Kerala and Maharashtra to West Bengal.
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