– As the winter holiday season approaches, Germany’s second largest city of Hamburg is quickly becoming the destination of choice for tourists keen on exploring an outstanding cultural destination full of life and happiness. Each year, more than five million visitors (according to Hamburg Tourismus GmbH) descend upon the vibrant, historical city; and with some exciting new developments during 2016, the appeal of Hamburg to families and explorers from across the world is set to extendeven further.

2016 – New developments and Accolades

With its stunning architecture, world-class art, unique culture and history, Hamburg is a city that instantly takes a place in the heart of all those that visit. And recently the architectural juxtaposition of the city – where classic meets contemporary – was augmented further with the introduction of abrand new landmark – Elbphilharmonie.

The highly anticipated striking building started recently with the opening of its spectacular observation deck, the so called Plaza. From there visitors enjoy spectacular 360° panoramic views across the city, the harbour and the Elbe river. The New Westin Hotel within this spectacular building opened as well. On 11th and 12th of January 2017 the Elbphilharmonie will officially handed over to the Hamburgians and the public.

With an undulating, daring reflective glass façade that dominates the city’s skyline, built upon an old brickwork warehouse, the architectural style clash was conceptualised by acclaimed Swiss architects Herzog & de Meuron, and has quickly become one of the talking points of the city. As of the 5th November, visitors have been able to enjoy the breathtaking new plaza and the views it offers across the city each day from 9am to midnight.

Hamburg has also been recognised as being one of the top 10 most liveable cities in the world by The Economist, achieving the ranking with its high standard of stability, healthcare, culture and environment, education and infrastructure. Visitors to the city can experience and embrace the variety of life that keeps one active and happy. From the vibrancy of the nightlife to the maritime heritage,the cosmopolitan nature of a city stepped in tradition has a charm and effusiveness readily associated with so many of Europe’s truly great cities. Hamburg boasts a number of renowned fine dining restaurants, beautiful boutique hotels, and enough museums, shopping experiences and nature to make every visitor happy.

Modern and Classic

New attractions mix with old, and in particular the selection of galleries and museums are a constant source of amazement for those who are keen on exploring the city by foot. Despite Hamburg being the second largest city in Germany (and the eighth largest in the European Union), visitors are able to travel through the city very easily, using the excellent public transport infrastructure; something that helped Hamburg find its way into the top 10 most liveable cities rankings. But once in the city centre, the main attractions are located conveniently close by one another, making an afternoon walk of discovery a real pleasure.
The new plaza is sure to be a popular addition to the itinerary for the large amounts of tourists set to visit Hamburg during the winter holiday season.At this time of year, the city becomes an irresistible magical wintery wonderland that captures the imagination of all visitors – both young and old. No matter which area of interest is of particular appeal, those that stay within the city for a European vacation all leave in agreement of one thing in particular – that Hamburg makes you happy…