The report “Gamification Market by Solution (Consumer driven and Enterprise driven), Applications (Sales and Marketing), Deployment Type (On-Premises and Cloud), User Type (Large Enterprise, SMBs), Industry and Region – Global Forecast to 2020”, The gamification market is expected to reach USD 11.10 Billion by 2020, at a CAGR of 46.3%.
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Today, there has been a high growth of gamification solutions among small and medium enterprises in various industry verticals due to increasing need for gamification solutions and applications in enterprise and consumer brands. Global enterprises and brands that sell consumer goods have awakened to the fact that consumers and employees have plenty of choices around. While lower motivation levels in employees raise the problem of high attrition rates, results in consumers switching brands, resulting in a loss of prospective leads for the brand. Gamified applications can help to cut through the competition and align the motivation of the employees and the interest levels of consumers to derive the desired actions and results from them.
Gamification solutions are gaining pace in the current scenario of engagement and loyalty ecosystem. The gamification market has been segmented into consumer driven solutions and enterprise driven solutions. Consumer driven solutions are termed as flexible and user-friendly tools that are focused on augmenting customer motivation as well as customer loyalty towards product across all industries. Companies are using various gamification techniques for their customers such as loyalty points, discounts, and virtual currency to encourage them to be loyal to the brand.
The gamification market is segmented by region into North America, Europe, Asia-Pacific (APAC), Middle East & Africa (MEA), and Latin America; by deployment type as on-premises and cloud; by industry vertical as retail and consumer goods, entertainment, healthcare, e-commerce, media and publishing, BFSI, education, travel and logistics, government, and others. This report analyzes the global adoption trends, future growth potentials, key drivers, restraints, opportunities, and best practices in the market. The report also examines the growth potential, market sizes, and revenue forecasts across different regions as well as user segments.