E-merging, the social network for wealth management professionals, is proud to announce its new name Planet of finance.

Planet of finance has become the largest online community for wealth management professionals with a global reach across 60 countries. Today the organisation is expanding its services to include both private wealth professionals and private individuals, effectively building an online meeting place for the private wealth sector.

This rebranding exercise allows Planet of finance to harmonize its message, widen its audience and democratise access to private wealth services for end users.

Of the company’s recent changes, Founder Olivier Collombin said: “E-merging used to be an online M&A tool. Planet of finance is from now on a global finance community. This rebranding exercise allows us to better position our offer and reach a wider audience.”

Members will have access to new functionalities including
• Access to a pitch room where members can acquire new clients
• Free and secured access to Planet of finance for member’s employees
• A new homepage with smarter navigation
• A new advertising tool to promote their services to an institutional audience

The popular search function created in 2009 to allow members to connect with their peers on an anonymous basis remains available. Finally, members will soon be able to cancel their anonymity status in order to increase their brand visibility.