New Online Community Lets Users Share Moments In Time to Achieve, Share, and Celebrate Personal Accomplishments.

San Francisco, CA, USA — At TechCrunch Disrupt being held here this week, You Are a CEO, Inc., will be introducing the MintShow app and online community in Startup Alley. MintShow offers a new approach to social networking by using gamification to encourage MintShow community members to share personal achievements. MintShow also promises to provide a unique opportunity for brands to reach target consumers by areas of interest and accomplishment.

Unlike other social media networks that use comments, shares, and likes, MintShow celebrates Moments IN Time (MINTs), using High Fives, CompliMints, and ReMints that allow members to share their everyday accomplishments and encourage other members. MintShow posts are organized to motivate, inspire, or educate, and use specific Showrooms to target posts by area of interest and achievement. Showrooms cover a wide range of topics such as health and fitness, nutrition, parenting, travel, inspiration, nature, and entrepreneurship. The beta version of the MintShow mobile app is now available for iOS and Android.

“The social networking market is worth $11 billion dollars and the self-improvement market is worth almost $10 billion and until now, no one has found a way to bring the two together,” said Michael E. Parker, founder of You Are a CEO. “With MintShow we have created an environment where members share positive moments in time to help them focus on personal achievement, without the negatives such as offensive posts or cyberbullying. This is a unique blend of social networking, self-improvement, and gamification, and beta users have already shown us that they love the concept. We are delighted to be able to debut MintShow at TechCrunch.”

Parker sees a number of commercial possibilities for MintShow. Custom advertising can be offered in the context of improved health, wealth, career, and relationship. Advertisers also can create their own showrooms to highlight products and services. Eventually, MintShow also will have a shopping option where users can click to purchase.

The concept behind MintShow is based on behavioral science. Research shows that to achieve personal goals requires motivation which is driven by small wins and positive reinforcement. For ongoing success, achievement has to become a habit triggered by brain’s subconscious. By sharing moments of inspiration and positive reinforcement, MintShow promotes the release dopamine to the brain, creating a positive experience that helps develop a habit for success.

Beta users can sign up by downloading the MintShow app from the iTunes store or Google Play. MintShow is also available on the web at http://mintshowapp.com.