• Favorable consumer trends along with health awareness and value and time scarcity to drive the Czech Republican fish and seafood market
• Frozen fish and seafood market expected to register a CAGR of 4.9% during 2015-2020
• Rigid metal to be the most used packaging material
In its latest publication, “Consumer and Market Insights: Fish & Seafood in the Czech Republic”, Ken Research provides a detailed analysis of the Czech Republican fish and seafood market by shedding light on key areas such as six major product categories, level of distribution and distribution channels and brands’ market share. Additionally, it also provides an insight on consumer trends and other growth drivers, thus providing an overall market value and volume data which can be used as a good source by the existing market players as well as for those looking for opportunistic business prospects.
Of all the distribution channels, hypermarkets and supermarkets remain the highest contributor in the distribution of seafood and fish to the consumers. Though people give preference to the fresh seafood sold in the market which is why the volume of this category is highest in the market, it is projected that in the near future frozen seafood segment will grow the fastest among all the segments. It is prognosed that this very sector will register a makeable CAGR of 4.9% during 2015-2020.
Positive economic conditions, an even more positive seafood industry with the leading sector of fresh seafood and the growing sector of frozen seafood account for the major reasons for manufacturers and investors to look up to this sector for growth and high revenues. Also, those who are looking for new businesses in packaging and retail can also consider this sector while making their call.
Consumers are attracted towards the value for money products which in turn leads to increased competitiveness in the industry. In such a scenario, it becomes very important to make informed decisions by comprehensive analysis of all the six categories and their market share, distribution channels, consumer trends and other factors.
Key factors covered in the report:
Overall market volume and value data with growth analysis
Analysis of all the six categories Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood- Processed, Chilled Raw Packaged Fish & Seafood-Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood .
Market share and growth analysis of leading brands and private labels
Data on percentage of sales of each category through distribution channels such as hypermarkets and supermarkets, convenience stores and others.
Consumption breakdown of packaging materials and containers used in each category
Information on the top four consumer trends that have impact on fish and seafood market
Market forecast with review and recommendation based on results
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Ankur Gupta, Head Marketing & Communications